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ARGENTINA
European influences permeate Argentina's art, architecture, literature and lifestyle yet it manages to retain a healthy and unique identity of its own. Modern social life has given a big potential for hairdressing industry to growth. Known for the liveliness of the tango, the exploits of Maradona and the beauty of the language, Argentina prides itself on its energy and its talent for sumptous living.

ABOUT HAIR

Each strand consists of three layers: cuticle, cortex and medulla.
The cuticle is the top layer of hair. Like the skin, it is made up of a protein called keratin. It is transparent but very strong. It is layered fish-like scales and helps the cuticle protect the next layer. These scales can have as many as 7 overlapping strata, or as few as 3, bound together with a putty like substance. The cuticle reflects light, giving the hair its luster. If the cuticle is damaged, hair is dull and lacks luster.
The cortex is the thickest part of the hair strands and makes up more than 75% of the hair, providing strength and elasticity.

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UNITE HAIRDRESSERS! Hard-working professionals in many other fields are already recognized annually with a day, a week or even a month officially designated for them. For instance teachers, nurses, and even secretaries are all honored at certain times of the year for their contribution to society. They are all deserving of this recognition and so too are hairdressers, the unsung heroes behind the scene who strive to make people look their best.

Act now and be a small part of history as we make our mark on the calendars of the world so that hairdressers can finally earn the recognition and respect of the public.
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