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Hair Channel News


NBEU CEO Outlines Competitive Advantage & Roll Out Strategy For Hair Max.

FT. LAUDERDALE, Fla. National Beauty Corp. (OTCBB:NBEU), an emerging-growth company engaged in diversified services for the worldwide $52 billion dollar beauty services industry, announced today that its President and CEO, Edward Roth has been interviewed by the Wall Street Reporter. In the interview, which can be listened to at www.wallstreetreporter.com, Mr. Roth explains the company's aggressive plans for the nationwide roll out of its planned 150 discount family hair care salons.

Mr. Roth gives listeners of the interview some detailed insight into national Beauty's concept for very rapidly increasing shareholder equity. The company plans to achieve this through opening and operating a growing number of Hair Max salons around the country, which should constantly increase its revenues. After opening just one salon, the company experienced a 35% jump in revenues during the second quarter of 2002, compared to the same quarter last year.

"We are watching revenues take off due to the opening of our first Hair Max salon," explains Edward A. Roth, President and CEO of National Beauty Corp. "We have several more salons already in the construction or planning stages, which should help to ensure record revenue growth for the company. This should bode very well for our shareholders."

In the interview, Mr. Roth, who has over 20 years of experience owning and operating hair salons, noted that there is only one other publicly traded company in the hair salon business.

He also stated that National Beauty should be able to recoup its investment in each new Hair max salon in as little as 12-15 months, which should help lead to profitability in a very short time.

National Beauty Corp. is in the first phase of development of the Hair Max concept, but is committed to open as many as 150 Hair Max stores around the U.S. Hair Max stores will stand out as a discount service oriented chain specializing in haircutting and styling for the whole family -- great haircuts at great prices. The company believes that percentage growth realized after its first salon opening will continue as the company adds more stores in its Hair Max chain.

About National Beauty Corporation

Headquartered in Ft. Lauderdale, Florida, National Beauty Corp. (OTCBB:NBEU) is an emerging-growth company that is aggressively engaged primarily in diversified services within the multi-billion dollar worldwide beauty services industry. The company's holdings include the newly developed Hair Max salon concept, utilizing quick service techniques and discount pricing to focus on the lucrative and recession-proof haircutting and coloring trend, as well as BeautyWorks USA and Cleaning Express, a provider of home services with over 6,000 residential customers. National Beauty also has future plans to develop and produce a new tropical line of organic hair care products, which will be sold exclusively in its Hair Max salons.

Source: Business Wire


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